Facebook Marketplace is an easy-to-use platform for people to discover, buy, and sell products.
Individuals can narrow their search results by location, category, and price.
How to locate the FB Marketplace app
As of October 2018, Marketplace was used by over 800 million people worldwide each month to browse, buy, and sell items, providing retailers with an opportunity to increase awareness and sales of key products in a place where their consumers already shop.
Facebook Marketplace, which allows users to buy and sell items such as furniture, cars, and clothing, is used by 800 million people in 70 countries each month, CEO Mark Zuckerberg said Tuesday at the company’s F8 developer conference. Additionally, he stated that one in every three people in the United States uses Marketplace.
Facebook is a technological conglomerate, amassing ad revenue and profit at a breakneck pace. The company reported a 49 percent increase in revenue to nearly $40 billion last year. Meanwhile, profits increased by more than half. Around 2.2 billion people – or roughly two out of every seven people on the planet and more than half of the world’s online population – use the service on a daily basis, making Facebook one of the Web’s most powerful companies.
Additionally, Zuckerberg announced that over 450 million people use Whatsapp Status on a daily basis, which, like Instagram Stories, allows users to share text, photos, videos, and animated GIFs that expire after 24 hours.
Facebook anticipates over 5,000 developers attending its F8 developer conference in San Jose, California.
The annual conference began as a platform for Facebook to announce significant initiatives, such as its technology for connecting users’ accounts to websites across the web, as well as revamped user profile page designs. Recently, the company used the event to discuss ways for app developers to integrate their services with things like games for Messenger, augmented reality features for the Facebook app, and new artificial intelligence programs.
In the available countries, you simply see the Facebook Marketplace icon on your Facebook App or browser.
The Facebook Marketplace Categories
Individuals and businesses may list items to the following categories:
- Clothing & Accessories.
- Home & Garden.
- Clothing & Accessories. etc
Shoppers can choose to view specific categories, all categories, or search for a specific product.
Consider These Points Before Selling on the Facebook Marketplace
- Orders must be shipped within three business days and received within seven business days.
- For brands that sell handmade goods, it’s critical to adjust the quantity available to account for supply and demand issues.
- Some ecommerce platforms do not integrate with Facebook Marketplace.
- The following are some of the ecommerce platforms with which Facebook Marketplace has partnered:
- There will be a great deal of communication/message exchange between buyers.
As with any sales channel, you’ll receive inquiries on Marketplace from people interested in purchasing your product or from those who have already purchased and are arranging for delivery.
Customer service communications are a frequently overlooked opportunity to showcase your brand’s voice and truly delight customers.
The Advantages of Using Facebook’s Marketplace
Facebook Marketplace enables brands and their products to be discovered more easily.
- Personalized customer experience:
Facebook Marketplace shows consumers products that are relevant to them, assisting your business in attracting the right customers.
This helps ensure that your product is seen by the right audience, which increases the likelihood that the interaction will result in a purchase.
- Extended reach:
Retailers on the Marketplace will be able to promote their brand and products.
How to Sell on Facebook Marketplace
Selling on Facebook Marketplace is simple, but the process varies for merchants and individuals. We’ll take a look at both in this article.
For merchants using BigCommerce:
It’s simple to integrate the Facebook Marketplace with your BigCommerce store.
Before you begin, prepare your store for the sync by ensuring that your inventory is current and accurate.
Navigate to the Channel Manager section of your BigCommerce store’s control panel and click the Facebook icon.
From there, you’ll see a box outlining Marketplace’s rules. You’ll have the option of clicking a button to indicate your interest.
You’re now ready to go.
You’re now in the Facebook Marketplace review process, which allows them to determine whether or not your products are appropriate for sale on Marketplace.
Typically, this process takes less than a week.
Currently, BigCommerce merchants can access Facebook Marketplace only if they sell in the following categories:
- Home Furnishings
- Bags & Luggage
- Apparel (Men & Women)
- Beauty (Women)
- Baby & Kids items